Car manufacturer Skoda has expanded their sponsorship deal with the Women’s Tour as they sign a new agreement that will see them take over the sponsorship of the Queen of the Mountains competition from Strava. It brings them in line with the men’s Tour of Britain, where they already sponsor the mountains classification.
“ŠKODA started life as a bicycle company in 1895 and being the official partner of the King and now Queen of the Mountains helps us to continually honour that heritage. It also provides the perfect platform for bringing our cycling season to life alongside our new Brand Ambassador, Sir Bradley Wiggins.”
Skoda is also the official car partner of both the Women’s Tour and the Tour of Britain. The route of the Women’s race was announced earlier this month, with a the event visiting London for the first time.
The women’s Classics continue with Le Samyn des Dames, Gutierrez Ruiz wins for Cylance
The annual journey around Belgium made by the peloton each spring continued for the women as well as the men, with Le Samyn des Dames today, with Sheyla Gutiérrez Ruiz (Cylance Pro Cycling) taking victory in a five-rider sprint finish after a wet and windy day in the Wallonne part of Belgium.
Gutiérrez Ruiz beat Amy Pieters (Boels Dolmans) and Tiffany Cromwell (Canyon-SRAM).
— UCI_WWT (@UCI_WWT) March 1, 2017
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